We are a Packaging design company with expertise in Custom packaging
Custom Packaging for brands
Often, in a shop, the outside image of a product, its packaging, is all the consumer has to go on. So, without a doubt, the importance of packaging for grabbing the initial attention of buyers cannot be ignored. Research suggests the packaging of a product does more than just attract consumers to the shelves, but actually changes their perception of the product itself. Even after it has been removed and the qualities of the product have been judged for themselves, the packaging still has an effect on the responses and reactions of consumers. It is unsurprising, then, that companies are placing more value on the outside casing of their products than ever. This is why custom packaging is an important aspect of the branding process in today’s day and age.
Custom Packaging an important tool for the companies
Research was commissioned by packaging innovations in London, and found that otherwise identical products were rated 35 percent better overall, simply due to the packaging they were associated with. While it is immediately clear why custom packaging is so important, perhaps even more interesting is that the packaging appeared to affect all the senses of a consumer. For instance, perfume was thought to smell 60% nicer when it was packaged in a higher quality box. Similarly, wine tasted 53% better, according to the participants, when the case looked more elegant. The impact of the packaging over senses was so high that people were prepared to pay, on average, nearly three times the price for identical products.
How a Packaging Design Company helps the brand?
As part of the research, people were also asked about their attitudes to packaging. 73% said it is a major factor in deciding which product they go for. Indeed, the packaging is so important as a visual determinant of quality that when buying a gift 59% said that, even if they knew the product was inferior, they would be more likely to buy a lower quality item in better-looking packaging, than the other way around. Hence, the signs are clear: commanding a higher price, or making it taste, look or feel better, maybe less about modifying your product and more about taking a fresh look at your packaging. Therefore it is always a better idea to opt for custom packaging design and the best way to do this is by hiring a good packaging design company.
WHY spend on bespoke packaging for your product?
Custom printed packing boxes & custom branded packaging has never been so important as it is today with companies wanting their products to be unique than ever before. While an interesting & eye-catching logo does play a big part in marketing a product, nothing comes as close as the effects of a visually appealing and striking design. We understand a good design represents the creativity & personality of your company. A good design is not where it ends, for someone who understands packaging there is a whole science behind it – from the shape & locking of the package to the materials used. There is no point in making a package look visually interesting if it is unable to do what it was intended to do in the first place.
We are confident that we will exceed your expectations with the availability of our amazing special effects, all we need now is for you to give us that opportunity to show you what we can do. We will show you designs and concepts. You do not have to commit to anything. You only commit when you see what you like.