Packaging is an industrial phrase that refers to the technology and design effort that goes into covering or enclosing any product that is intended for storage, shipping, or sale. The marketing efforts of the product producer are often reflected in the packaging. The way major manufacturers package their products is a reflection of their brand. Packaging is an important aspect of their business plan for them. Of course, this is in addition to delivering a good product.
Megatrends exist in every business. That is to say, changes in the marketplace have an impact on how producers position and present their products. A significant shift in how every sort of product is packaged, labelled, and offered for sale is at the forefront of today's market shift from brick-and-mortar businesses to e-commerce. The top packaging trends for 2020 are shown below.
PACKAGING THAT IS PERSONALIZED
Customizing packaging and adding customization to items is much easier with digital printing. This trend has been growing for a few years, and it will have a significant impact on the sector in 2020. Many of the world's most well-known firms have experimented with customised packaging and discovered that it provides a large return on investment. According to one study, 70% of marketers feel personalisation has a significant or highly significant impact on their clients. In the world of personalised packaging, there is no such thing as one-size-fits-all. That is, in fact, the underlying concept of this trend. Personalization enables a business to advertise its identity and brand in a way that stands out from the competition.
CLEAN LABELS AND TRANSPARENCY
Another important packaging industry trend for 2020 is to present product information in a clear and transparent manner. This fad is all about honesty and trust. Consumers can better educate themselves on product choices in today's society because they have so much access to information. What their product choices contain and the packaging methods they utilise are at the top of smart customers' interest lists. The packaging industry's food sector is heavily influenced by clear and transparent labelling. More and more people in the United States are using their smartphones to scan food packaging to see what's inside.
STORE BRANDS AND PRIVATE LABELS RULE THE MARKET
Private labels and individual shop brands are a growing trend in the packaging industry. As a result of this development, several stores are now offering product lines under their own brand names. In contrast to generic brands given by every competitor, it creates internal brand recognition and local client loyalty. This tendency also aids retailers in competing in the retail landscape, where customers have a variety of options for purchasing the same products.
Consumer preference for private shop brands and their distinctive labels has surpassed that of national brands. Many people prefer to buy private labels. Millennials are the most loyal to private brands, followed by lower-income individuals.
INTERESTING COLORS, DESIGNS, AND INGREDIENTS
The trend toward bold packaging designs and effects has been growing for some time. Many businesses understand how powerful colours, patterns, and dramatic effects can be. They're also looking at how successfully this trend translates into higher sales volume.